But while Breaking Bad may have benefited from the added buzz generated by piracy as well, Gilligan isn't strictly thrilled that viewers didn't choose another avenue to watch his show through. "The downside is a lot of folks who worked on the show would have made more money, myself included, if all those downloads had been legal," he tells the BBC. The series' finale alone was downloaded over half a million times within just 12 hours of airing. While AMC did sell the series online, it chose not to offer a free, ad-supported stream of it as many other networks do with their own shows, removing a potential avenue to gain viewers who don't want to pay.
-by Jacob Kastrenakes